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Advertising and Reality: A Global Study of Representation and Content [9781441191946]

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Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
AUTHOR: Amir Hetsroni is an associate professor in the school of communication at Ariel University Center, Israel. A study published in 2008 in the Journal of Advertising listed Dr. Hetsroni among the one-hundred most prolific authors in advertising scholarly journals over the last decade.
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SKU:
9781441191946
UPC:
9781441191946
Availability:
Delivery Usually In 6-15 Working Days
Author:
Amir Hetsroni
Publisher:
Continuum Publishing Corporation
Publication:
18-Oct-2012
Format:
Paperback
Pages:
272