{"product_id":"the-centre-brain","title":"The Centre Brain","description":"\u003cp\u003eWhen you face a red light, what can you say to turn it green?\u003cbr\u003e\nOn stage needing to hook the audience?\u003c\/p\u003e\n\n\u003cp\u003eConvincing a friend over coffee?\u003c\/p\u003e\n\n\u003cp\u003eSweating it in a job interview?\u003c\/p\u003e\n\n\u003cp\u003eThe results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts.\u003c\/p\u003e\n\n\u003cp\u003eThe Centre Brain - the body's action centre - responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn't a lottery. The Centre Brain explains why your communication works, or doesn't. Why you prompt action, or don't.\u003c\/p\u003e\n\n\u003cp\u003eThe result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.\u003c\/p\u003e","brand":"Steve Adams","offers":[{"title":"Default Title","offer_id":45283825615167,"sku":"9780281077908","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/8883\/6671\/products\/9780281077908.jpg?v=1686027361","url":"https:\/\/www.aslanchristianbooks.com\/products\/the-centre-brain","provider":"Aslan Christian Books","version":"1.0","type":"link"}